C&M Communiqué

Cristina Walters of C&M Communiqué Appointed to Board of AREAA

Marketing expert Cristina Walters has been appointed to the Board of Directors of the Asian Real Estate Association of America, according to an announcement from C&M Communiqué for which she serves as principal.

Walters’ new post with the nonprofit professional trade organization will involve providing marketing support to further promote the interests of the Asian American real estate market. The AREAA’s mission of increasing sustainable homeownership in the Asian community aligns with Walters’ specialization in the real estate industry, as well as her company’s focus on multicultural marketing initiatives.

Marking 21 years of partnerships with a range of notable clients, C&M Communiqué has recently launched its new division of research-based services:

• Delivering insight-driven strategies that guide demand and creative initiatives.
• Combining science with art to address the values, passions and preferences of today’s multifaceted consumer.

Simply stated, the significant Asian, Boomer and female markets represent trillions of dollars in combined buying power, yet remain relatively misunderstood and underrepresented across many industries.

According to Principal Cristina Walters, “I’m privileged to be working alongside an exclusive group of real estate professionals that shares a common goal of serving a dynamic and diverse Asian American market. Gaining a clearer understanding of its interests and priorities, supported by more effectual marketing is my primary goal, as one of its newest Board members.”

C&M Communiqué’s insight-driven marketing services benefit such diverse industries as: real estate, finance, technology, athletics and nonprofit on a regional, national and international scale. The agency, moreover, supports such notable causes as Special Olympics Southern California for which Walters serves on its Board of Directors and leads its volunteer-driven marketing committee.

For further information visit areaa.org or CMCommunique.com.